Independent directory. Not affiliated with the European Commission or any government body.October 2026

AI for destinations

Travellers increasingly ask AI assistants where to go. These tools either put an AI assistant in front of a destination's visitors, or measure and improve how AI systems describe the destination. UN Tourism made AI the theme of World Tourism Day 2026.

4 solutions

Currents

Drifter AI
NO DEPLOYMENT LISTED

Measures how often AI systems recommend a destination against its peers, which sources they draw on, and the tone of what they say. Launched at ITB Berlin in March 2026.

Buyer: DMOs, CVBs, hotels, attractionsRegion: Global
Know a tool in use at a destination? Send the product and a public source to hello@smarttourism.com.

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